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This website shop.texastech.com has the following in the web page, "Any Size Order! A Portion of Proceeds Benefit Texas Tech Athletics -." Our analyzers analyzed that the website also stated " Texas Tech Red Raiders Mens Aparel." The Website also stated " Texas Tech Red Raiders Womens Merchandise. Texas Tech Red Raiders Kids Gear. View All Texas Tech Merchandise. Texas Tech Red Raiders Apparel Store and Texas Tech University Merchandise for Red Raiders Fans and Alumni." The website's header had Texas as the most important search term. It was followed by Tech, University, and Red which isn't as highly ranked as Texas. The next words they used was Raiders. TTU was also included but will not be understood by search engines.